Life is a Laugh was a Platform for art installation on the London Underground,created by Brian Griffiths along with a 24foot panda head, caravan, mattresses, makeshift ramps and stunt hoops came its very own advertising campaign by Fraser Muggeridge. The Poster and leaflet designs made to accompany the installation work within the London Underground's brand guidelines do the opposite to the installation, a boring and timeless design uses irony to illustrate the humor of the piece.
Fraser Muggeridge quotes:
"I had a great title to work with (i.e. Life Is a Laugh), so by doing a poster that was nearly boring this would be more amusing, more of a laugh-and people would notice it more by its blandness and get interested in the project"
"It conforms to all the guidelines and i made it look slightly old and grubby, so that you're not quite sure what era it dates from. a bit like Brian's (Brian Griffiths) work"
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